DECLARATION ON THE INAPPROPRIATE USE OF THE POPE'S IMAGE


VATICAN CITY, 17 NOV 2011 (VIS) - Holy See Press Office Director Fr. Federico Lombardi S.J. released the following declaration yesterday afternoon concerning a publicity campaign which makes inappropriate use of an image of the Holy Father.

  "We cannot but express a resolute protest at the entirely unacceptable use of a manipulated image of the Holy Father, used as part of a publicity campaign which has commercial ends.

  "It is a serious lack of respect for the Pope, an affront to the feelings of the faithful and an evident demonstration of how, in the field of advertising, the most elemental rules of respect for others can be broken in order to attract attention by provocation.

  "The Secretariat of State is examining the steps that may be taken with the competent authorities in order to guarantee adequate protection for the figure of the Holy Father".
OP/                                    VIS 20111117 (160)